The Story Behind ABSOLUTE

ABSOLUTE started with a straightforward goal: two friends who love skiing and wanted to build their own brand. That’s it.

We are a small, independent brand driven by people who ride skis the way they are meant to be ridden. We aren't here for the trends, the noise, or the shortcuts.

Built for the Real Mountain

Every ABSOLUTE ski is designed for when conditions get real—raw, unpredictable, and imperfect. We don’t design for a catalog; we design for performance. We focus on what actually matters: shape, construction, durability, and feel. Everything else is unnecessary.

Skis with Character

We believe skis should have personality. They should feel powerful under your feet, inspire confidence when you're charging, and reflect the rider who chooses them.

Our designs are bold but intentional—minimal, raw, and expressive. Every graphic is part of the story, not just decoration. They are built to age well, to get scratched, to be ridden hard, and to be remembered.

Commitment, Not Hype

We work closely with experienced manufacturers, using proven materials and precise craftsmanship to create skis that are made to last—not just for a season, but for years.

ABSOLUTE isn't about hype. It’s about a commitment to the mountains, to the ride, and to doing things our own way.

This is ABSOLUTE.